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28/01
14 August 2001
DURALAY INTERNATIONAL HOLDINGS LTD/GATES CONSUMER & INDUSTRIAL
MERGER INQUIRY
STATEMENT OF ISSUES
The Competition Commission has sent an issues letter
to the parties, Duralay International Holdings Ltd (Duralay) and Gates
Consumer & Industrial (Gates) in its inquiry into the proposed acquisition
of Gates by Duralay.
The Commission has identified a number of issues that
it wishes to consider, arising from the information received from Duralay,
Gates and other interested parties. These issues will form the basis for
the Commissions findings on the question whether the acquisition
of Gates by Duralay might be expected to operate against the public interest.
An issues letter is always sent to the main parties and
is designed to highlight those matters which have been identified by the
investigating Group for further consideration, and to ensure that no relevant
matter has been missed. The purpose of making the statement of issues
public is to inform all interested parties, should there be any further
point they wish to raise with the Commission within the next week. No
conclusions have yet been reached by the Commission as to whether any
matter operates or might be expected to operate against the public interest.
The issues that the Commission intends to consider, relating
to the supply of carpet underlay, gripper and metal edging, are as follows:
Market definition
- Whether:
- carpet underlay, gripper and metal edging each constitutes a separate
market; or
- the relevant economic market should in each case be defined more
widely or more narrowly.
2. Whether the geographical dimension of each of the economic markets
for underlay, gripper and metal edging is local, regional, national or
wider.
Possible reduction of competition following the merger
3. Whether the acquisition of Gates by Duralay would
reduce competition in the markets for underlay, gripper or metal edging
(hereinafter provisionally referred to as "the reference products"),
thereby enabling the merged company to:
- raise the prices that it charges its customers for the reference products;
- engage in predatory pricing, or other anti-competitive behaviour,
thereby damaging the remaining competitors in the market or even forcing
them to exit; or
- engage in other behaviour brought about by the reduction in competition,
for example (i) making the supply of any of the reference products (for
example, underlay) dependent on the purchase of a different product
(for example, gripper); or (ii) tying in customers through the use of
volume-related incentives such as discounts and retrospective rebates.
Possible barriers to entry
4. Whether any barriers to entry or expansion currently
exist in the market(s) for any of the reference products and whether therefore
new entry into, or expansion within, those markets(s) would be less likely
following the merger.
5. Whether the creation of an even stronger player in
the markets for the reference products than currently exists would be
likely to act as a barrier to entry.
Possible constraints on the merged company exercising market power
6. Whether, and if so to what extent, the following factors would be
likely to act as constraints on the raising of prices of the reference
products by the merged company:
- the availability of carpets backed with felt, foam or other materials;
- the availability of alternatives to carpet, for example, laminates
and other types of smooth floor covering; or
- customers ability to re-use existing underlay, or not to use
underlay at all, when replacing their carpets.
7. Whether, were the merged company to raise prices on any of the reference
products, customers could satisfy their demand by switching their purchases
of these products to other existing UK suppliers.
8. Whether, were the merged company to raise prices on any of the reference
products, competitors would be likely to resist such price increases.
9. Whether:
- there is over-capacity in any of the reference products in the industry
as a whole and, if so, how it is distributed between companies;
- following the merger, competitors of the merged group would have
substantial spare capacity, and whether this would give them the ability
and the incentive to incease their market share should the merged
group raise prices;
- the merged group itself would have substantial spare capacity, and
the incentive to maintain its volume sales would constrain any increase
in price on its part;
- if the merged company rationalised capacity, the constraint posited
in ( c ) above would be removed.
- alternatively, overcapacity has little effect in the industry because
it does not add significantly to costs.
10. Whether, were the merger to proceed, there would be a realistic threat
from imports of any of the reference products, capable of acting as a
constraint on the price of these products. Whether matters such as the
need for reliability and continuity of supply would deter customers from
switching to imported supply of these products, even where such imports
otherwise offered better value for money.
11. Whether the merged company would be able to raise prices above the
levels that would have prevailed without the merger, even if below those
sufficient to trigger significant imports.
12. Whether, and if so to what extent, buyer power exists among customers
(wholesalers and retailers) of the reference products. Whether such customers
of the merged company would be able, or would see it as in their interests,
to resist increases in the prices of any of these products, or whether
they would pass such price increases on to their own customers.
Possible adverse effects of the merger
Prices
13. Whether prices would be raised above levels that would otherwise
have prevailed.
14. Whether consumers are less price sensitive to the reference products
than to carpet and whether this would result in higher prices being passed
on, via wholesalers and retailers, to consumers.
Quality and service
15. Whether, in respect of any of the reference products, the merged
company would be able, and likely, to reduce product or service quality
below levels that would otherwise have been provided.
16. Whether security of supply and distribution of the reference products
would fall below levels that would otherwise have prevailed.
Innovation and choice
17. Whether, in respect of any of the reference products, the merged
company would be less likely to innovate, to develop new and improved
products, or to reduce production costs.
18. Whether, in respect of any of the reference products, the merged
company would be likely to offer less choice than would otherwise have
been the case.
Possible benefits of the merger
19. Whether any benefits would be likely to result from the acquisition
of Gates by Duralay (a) for consumers; (b) for employment; (c) for the
UK industry as a whole; and (d) of any other kind.
Possible remedies
20. Whether any of the possible adverse effects set out in paragraphs
13 to 17 above could be remedied:
- by prohibition of the merger;
- by the divestment of any plant, product or equipment of either Duralay
or Gates;
- by behavioural remedies of any sort, for example, some form of price
control;
- by any other means.
Notes to Editors
- The reference was made by the Secretary of State for Trade and Industry
under the Fair Trading Act 1973 on 28 June 2001 (see DTI Press Release
P/2001/340).
- The Commission has been asked to report to the Secretary of State
by 18 October 2001. The report will be published some weeks later by
the DTI.
- The inquiry is being carried out by a group of four members of the
Commission: Denise Kingsmill (inquiry chairman), Arthur Pryor, Professor
Anthony Steele and Alan Young.
- Further information can be obtained from the Commissions website
at www.competition-commission.org.uk.
- Enquiries should be directed to Francis Royle, Press Officer, Tel:
020 7271 0242
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